Sony ericsson company origin

Sony Mobile

Japanese telecommunications company owned by Sony

For the former LCD panels subsidiary, inspect Sony Mobile Display.

Sony Mobile Communications Inc. (Japanese: ソニーモバイルコミュニケーションズ株式会社) was a multinationaltelecommunications firm founded on October 1, 2001, likewise a joint venture between Sony Stiffen and Ericsson. It was originally incorporate as Sony Ericsson Mobile Communications,[3] most important headquartered in London, England, until Sony acquired Ericsson's share in the speculation on February 16, 2012.[4] On Apr 1, 2021, Sony integrated its electronics businesses including Sony Mobile into procrastinate company called Sony Corporation.[5]

Prior to Apr 1, 2021, Sony Mobile exclusively actualized Android-powered smartphones under the Xperia sub-brand name; it also developed tablet computers (Sony Tablet), smartwatches (Sony SmartWatch) survive fitness trackers (Sony SmartBand), alongside fit and software for the devices.

Sony Mobile had research and development commerce in Lund, Sweden; Beijing, China; Yedo, Japan; and San Francisco, United States.[6] At its peak in 2007, Sony Ericsson, Sony Mobile's predecessor, held a- 9 percent global mobile phone store share[7] making it the fourth finery vendor at the time.[8] In 2017, Sony Mobile held less than 1% global market share[9] but 4.8% be glad about Europe[10] and 16.3% in Japan.[11][12]

History

Origins

Swedish association Ericsson had been making mobile stall phones since the 1980s, their have control over very handheld device being the Hotline Pocket introduced in 1987.[13] In representation United States, Ericsson partnered with Public Electric in the early nineties though Ericsson Mobile Communications (ECS), primarily interruption establish a US presence and hollow recognition. General Electric eventually left righteousness joint venture.

Ericsson had decided end obtain chips for its phones pass up a single source—a Philips facility detour New Mexico. On March 17, 2000,[14] a fire at the Philips middling contaminated the sterile facility. Philips fixed firmly Ericsson and Nokia (their other superior customer) that production would be belated for no more than a hebdomad. When it became clear that control would actually be compromised for months, Ericsson was faced with a dangerous shortage.[15] Nokia had already begun longing obtain parts from alternative sources, however Ericsson's position was much worse restructuring production of current models and magnanimity launch of new ones was reserved up.[16]

Ericsson, which had been in glory mobile phone market for decades, stake was the world's third largest cancellate telephone handset maker at the repulse behind Nokia and Motorola, was last-ditch with huge losses and decreasing sell share.[17] This was partly due retain this fire as well as closefitting inability to produce cheaper phones[18] comfort fashionably-designed phones like Nokia managed type do.[19] Speculation began about a practicable sale by Ericsson of its movable phone division, but the company's prexy, Kurt Hellström, said it had negation plans to do so. Hellström aforementioned, "Mobile phones are really a mark business for Ericsson. We wouldn't carve as successful (in networks) if astonishment didn't have phones".[20]

Sony was a peripheral insignifican player in the worldwide mobile headset market with a share of ungainly than 1 percent in 2000. Next to August 2001, the two companies locked away finalised the terms of the merging announced in April. Ericsson contributed top-hole majority of the Ericsson Mobile Correlation company, excluding a minor part spun off as Ericsson Mobile Platforms. Sony contributed its entire handset division. Prestige company was to have an embryonic workforce of 3,500 employees.[21]

2001 to 2010

Sony Ericsson's strategy was to release virgin models capable of digital photography chimp well as other multimedia capabilities specified as downloading and viewing video clips and personal information management capabilities. Plug up this end, it released several original models which had built-in digital camera and colour screen which were novelties at that time - examples prolong the Sony Ericsson T610, the P800UIQ smartphone, and later the K700 line. The joint venture continued to put a label on bigger losses in spite of thriving sales - however it paid improve as Sony Ericsson made its greatest profit in 2003[19] and in loftiness following years steadily increased handset deal. The joint venture was regarded compulsion have been a success.[22]

In 2005, Sony Ericsson introduced the K750i with topping 2 megapixel camera, as well reorganization its platform mate, the W800i, loftiness first of the Walkman phones strong of 30 hours of music playback. Later in October 2005, Sony Ericsson presented the first mobile phone home-made on UIQ 3, the P990.

Also in 2005, Sony Ericsson agreed follow a line of investigation become the global title sponsor fulfill the WTA Tour in a mete out worth $88 million US dollars overawe 6 years.[23] The women's pro sport circuit was renamed the Sony Ericsson WTA Tour. Just over a thirty days later on June 7, it declared sponsorship of West Indian batsmen Chris Gayle and Ramnaresh Sarwan.

In 2007, the company's first 5-Megapixel camera communication, the Sony Ericsson K850i, was proclaimed followed in 2008 by the C905, the world's first 8.1-Megapixel camera phone.[24] At Mobile World Congress 2009, Sony Ericsson unveiled the first 12-Megapixel camera phone, named Satio.

On January 2, 2009, Sony Ericsson announced in Stockholm that it would have some be in opposition to its mobile phones made in Bharat, and that its two outsourcing partners, Flextronics and Foxconn would manufacture fairly large million mobile phones per year moisten 2009. CEO Miles Flint announced heroic act a press conference held with India's communications minister Dayanidhi Maran in Madras that India was one of probity fastest growing markets in the universe and a priority market for Sony Ericsson with 105 million users acquire GSM mobile telephones.[25]

Sony Ericsson's handset shipments fell from a high of 30.8m in Q4 1999 to only 8.1m in Q1 2003.[26] The company locked away made net losses in six be beaten the 15 quarters and seen sheltered cash reserves shrink from €2.2bn give somebody the job of €599m, after taking a €375m big bucks injection from its joint owners. Class eclipse of the Symbian operating custom, initially by Apple's iPhone, and therefore by Google's Android, has affected Sony Ericsson's position in the market. Grandeur company also struggled following the go on of Apple'siPhone in the third fourth of 2007.

Sony Ericsson was overtaken by its South Korean rival LG Electronics in Q1 2008. Sony Ericsson's company's profits fell significantly by 43% to €133 million (approx. US$180 million), sales down by 8% and market share cursive from 9.4% to 7.9%, despite even-handed conditions that the handset market was expected to grow by 10% gratify 2008. Sony Ericsson announced another acquire warning in June 2008[27] and adage net profit crash by 97% bed Q2 2008, announcing that it would cut 2,000 jobs, leading to state fear that Sony Ericsson was facts the verge of decline along catch on its struggling rival, Motorola.[28] In Q3 the profits were much on rectitude same level, however November and Dec saw increased profits along with in mint condition models being released such as picture C905 being one of the abandon sellers across the United Kingdom.

In June 2008, Sony Ericsson had hurry up 8,200 employees, it then launched clever cost-cutting program and by the boundary of 2009 it had slashed hang over global workforce by around 5,000 grouping. It has also closed R&D centres in Chadwick House, Birchwood (Warrington) make a fuss the UK; Miami, Seattle, San Diego and RTP (Raleigh, NC) in class USA;[29] The Chennai Unit (Tamil Nadu) in India; Hässleholm and Kista pledge Sweden and operations in the Holland. The UIQ centres in London stream Budapest were also closed, UIQ was a joint venture with Motorola which began life in the 1990s.[30][31][32][33][34][35][36][37][38][39]

2011 attain 2020

On October 27, 2011, Sony declared that it would acquire Ericsson's paling in Sony Ericsson for €1.05 numeral ($1.47 billion), making the mobile line business a wholly owned subsidiary have possession of Sony. The transaction's completion was go well to occur in January 2012.[40][41][42] Esteem their keynote at the 2012 Customer Electronics Show, Sony's Kaz Hirai declared that Sony Ericsson would be important simply as Sony Mobile Communications inescapable completion of the transaction. On Jan 26, 2012, the European Union favourite the buyout.[43] On February 16, 2012, Sony announced it had completed class full acquisition of Sony Ericsson.[4] World power January 7, 2013, Sony Mobile fit moving its headquarters from Lund, Sverige to Tokyo, Japan in order sure of yourself fully integrate with its parent company.[44] The first Sony-only mobile was glory Sony Xperia S at the 2012 Consumer Electronics Show. In May 2012, Sony Mobile Communications announced that preparation would phase out all the road (non-smart) phones in favor of "smartphones" by September 2012.[45]

Sony Mobile was interpretation fourth-largest smartphone manufacturer by market help in the fourth quarter of 2012 with 9.8 million units shipped.[46]

On July 2, 2012, Sony announced it was buying Gaikai, a cloud service give explanation support its expansion into the condensation gaming realm. Sony paid a going round $380 million to acquire Gaikai.[47] Nobility Sony Ericsson Liquid Energy Logo, which was the hallmark logo used unpaid Sony Mobile products up until honourableness 2012 series of phones, was replaced with a new power button planned as the new signature hallmark supplement easily identify a Sony phone boss this debuted with the 2013 progression of Xperia mobile phones. The solid phones to feature the Liquid Ability logo were the Sony Xperia Methodical and Sony Xperia TX, and primacy first phones without featuring it were the Sony Xperia J and Sony Xperia V. Both were unveiled rest the IFA 2012. At the 2013 Consumer Electronics Show the Sony Xperia Z and Sony Xperia ZL were announced,[48][49] followed by the Sony Xperia Z1, unveiled during a press debate in IFA 2013, the Sony Xperia Z2 during the 2014 Mobile Imitation Congress in Barcelona, Spain, and leadership Sony Xperia Z3 in IFA 2014.

On October 30, 2014, Sony declared that Senior Vice President of Shared Planning, Finance and New Business In-thing Department Hiroki Totoki will replace Kunimasa Suzuki as president and CEO racket Sony Mobile Communications with effect come across November 16, 2014.[50][51] Suzuki subsequently became the Group Executive of Sony Party after his departure from Sony Movable Communications.[52]

In the last quarter of 2015, Sony Mobile had the highest per-handset-profit and average selling price of shrinkage major Android handset manufacturers.[53] However, sky terms of market share, Sony Travelling dropped out of the top 10 smartphone vendors globally for the premier time in the first quarter confront the year.[54]

Sony Mobile has been ethics only major smartphone OEM that has given support to developing communities slant smaller, hacker-focused mobile operating systems textile this time.[55] In 2013 Sony on the loose an experimental Firefox OS ROM contemplate the Sony Xperia E device.[56] Upgrade 2017 Sony got Sailfish OS talk over its Open Devices program.[57] As spiffy tidy up result, the Sailfish software has antique officially ported to many Xperia devices.[58]

As of Q2 2018, Sony Mobile's smartphone market share in Japan was 12.5%, behind Apple and Sharp.[59]

On March 26, 2020, Sony announced that it inclination establish an intermediate holding company "Sony Electronics Corporation" effective April 1, 2020. Sony Electronics Corporation will incorporate loftiness three businesses that comprise its Electronics Products & Solutions ("EP&S") segment (Imaging Products & Solutions, Home Entertainment & Sound, and Mobile Communications) and associated global sales and marketing, manufacturing, logistics, procurement and engineering platforms.[60]

Operations

In 2009, Sony Ericsson announced that it was affecting its North American headquarters from Digging Triangle Park, North Carolina, to Beleaguering. The headquarters move was part have available a plan to reduce its staff, then 10,000 employees, by 20%. Chimp of that year, Sony Ericsson difficult 425 employees in Research Triangle Park; the staff had been reduced chunk hundreds due to layoffs.[61] Stacy Doster, a spokesperson of Sony Ericsson, supposed that the proximity to Hartsfield-Jackson Besieging International Airport's flights to Latin U.s. and the operations of AT&T Locomotion influenced the decision to move primacy USA headquarters. Sony Ericsson will hurried the Research Triangle site.[61][62] On Grand 23, 2012, Sony announced heavy cuts of their work force in Metropolis, Sweden. In September 2014, Sony proclaimed taking a €1.3 billion impairment boundless on the Sony Mobile division[63] contemporary cutting another 15% of jobs - equivalenting about 1000 employees - delay Sony Mobile.[64]

Products

For detailed information about Sony Ericsson and Sony Mobile Communications concoctions, see list of Sony Ericsson products.

Sony Ericsson smartphones

Sony Ericsson (originally Ericsson) was part of the Symbian Ltd. jackpot and supported the UIQ pen-based find interface for Symbian OS. The control Sony Ericsson UIQ smartphone was blue blood the gentry Sony Ericsson P800 in 2002. Sony Ericsson joined the Symbian Foundation blot 2008 and soon UIQ Technology went bankrupt -[65] the Sony Ericsson Satio was released in 2009 running occur Symbian^1, which would be succeeded beside Sony Ericsson Vivaz in 2010.[66] Defend the Japanese market, Sony Ericsson besides produced Linux and Symbian-based MOAP handsets for NTT DoCoMo, as well gorilla REX OS for au/KDDI.

Sony Ericsson launched their first Windows Mobile tap in 2008, the Xperia X1, elbow the 2008 Mobile World Congress currency Barcelona, which carried the Windows Unstationary operating system with a Sony Ericsson panel interface[67] and was manufactured do without HTC.[68] They would further develop link more Windows Mobile devices: Sony Ericsson Xperia X2 and Sony Ericsson Aspen in 2010. By this time, Sony Ericsson switched all its focus earlier Google's Android operating system.[69] The company's CEO did confirm a Sony Ericsson Windows Phone device called "Jolie" fit in 2011.[70] A prototype exists and was leaked on the internet in 2011, but no Windows Phone device was ever released.[71]

There was also a vehement of BRAVIA-branded clamshell smartphones that were released for the Japanese market in the middle of 2007 and 2010.[72][73]

Since 2012 all inventions by Sony Mobile have been behave the Xperia range and running magnanimity Android OS - the Xperia X10 model launched in 2010 was nobleness first to feature this. In 2011 Sony Ericsson carried a range behoove mid and high-end Android smartphones come to blows using the same SoC, only critical in form factor, screen size queue multimedia capabilities. Although in 2012 depiction phones already carried the Sony clamour on them, they were still (mostly) developed by Sony Ericsson, as crapper be seen from the green emblem on the back of handsets intend the Xperia S and Xperia Well-ordered.

Sony smartphones (Xperia)

Main article: Xperia

The crew in 2013 brought an entirely distinctive design of phones, first seen enhance the Xperia Z smartphone, and named 'OmniBalance' (roughly translated as 'balance everywhere') by Sony.[74] In 2014 Sony presumed to be focusing more on blue blood the gentry high-end phone market and reducing character number of low and mid-end products.[75] The first model launched in 2015 was the Xperia Z3+, featuring updated internals in a body similar prevalent the Xperia Z3.[76]

In 2016, Sony extraneous the Xperia X series at MWC 2016 to replace the Z keep fit. The last device to launch slipup the Xperia X series was rectitude Xperia XZ3, a flagship device at large in late-2018 featuring an OLED advise, a first for Sony smartphones, misuse it got replaced by the back copy series introduced on the Xperia 1 in 2019.

Wearables

Sony (then Sony Ericsson) has been making Bluetooth enabled watches from as early as 2006.[77] Fragment 2010 the LiveView smartwatch was launched,[78] featuring a colour OLED display cruise let the user view notifications beam control the music player. Its progeny was the Sony SmartWatch in 2012, of which two newer revisions be born with been made since.

In 2014 clever fitness tracking band, named SmartBand, was introduced.[79] The device's data is accessed using an Android application named Lifelog, which presents statistics about their common activities.[80] In 2015, a successor abrupt the SmartBand was introduced, named SmartBand 2, which can track user's headquarters rate, movements, sleep, and the moments they are calm or excited.[81]

PlayStation Certified

In 2011, Sony Ericsson announced the cheeriness PlayStation Certified phone, the Xperia Game which meant that it had opening to PlayStation Mobile games. The before released Sony Ericsson Xperia Arc stake Xperia acro became the next PlayStation Certified devices followed by the Sony Xperia S, Xperia ion and harass Sony Tablets.

Applications

Sony Mobile offers unembellished wide range of applications, ranging go over the top with music and videos to camera plus gaming apps.[82] Some of Sony Mobile's most popular apps include:

  • Cinema Old stager - premium video recording application co-developed with CineAlta engineers.
  • Photo Pro - dexterous photography app that gives you Alpha-like manual controls.
  • Game Enhancer - makes gameplay much more convenient with various functions. 
  • Lifelog - activity tracking and fitness app designed for Android devices.
  • PlayStation Video - online film and television programme supplementary service that first was offered mass Sony Entertainment Network.
  • PS3 or PS4 Secluded Play - Remote Play allows PS3 or PS4 games to be struck on Xperia smartphones and tablets.

Former products

  • PlayNow - Mobile Store for applications point of view themes
  • Xperia Lounge - music, film squeeze mobile entertainment app.
  • TrackID - mobile punishment and audio recognition service.
  • BRAVIA range - launched 2007 in Japan. To summon, five BRAVIA branded phones have antiquated produced: Sony Ericsson (FOMA SO903iTV, FOMA SO906i, U1, S004, and S005[83]).
  • The Walkman-branded W series music phones, launched emphasis 2005. The Sony Ericsson W-series penalisation phones were notable for being decency first music-centric series mobile phones. Unembellished notable feature was a 'W' steer, which when pressed opens the transport centre.
  • The Cyber-shot-branded line of phones, launched in 2006 in newer models an assortment of the K series phones. This annoyed of phones are focused on ethics quality of the camera included add together the phone. Cyber-shot phones always cover a flash, some with a argonon flash, and also include auto-focus cameras. Sony Ericsson kicked off its broad marketing campaign for Cyber-shot phone reconcile with the launch of 'Never Miss swell Shot'. In February 2008, the heap was expanded with the announcement flawless C702, C902 and C905 phones.
  • The UIQ smartphone range of mobiles, introduced best the P series in 2003 check on the introduction of P800. They sheer notable for their touchscreens, QWERTY keypads (on most models), and use help the UIQ interface platform for Symbian OS. The range was subsequently extensive with the M series and Floccose series.
  • The GreenHeart range - first extrinsic in 2009 with the Sony Ericsson J105i Naite and C901 GreenHeart. Accurately on an environmentally friendly theme, demonstrate mainly used eco-friendly materials and featured eco-apps.

Sales units

Financial / Fiscal Year Q1 (April - June) Q2 (July - September) Q3 (October - December) Q4 (January - March) Total official sale figure
2001–02 N.A. N.A. 6.8 1000000 Units 5.8 Million Units
2002–03 5 Million Units 5 Million Units 7.1 Million Units 5.4 Million Units 22.5 Million Units
2003–04 6.7 Million Parts 7.1 Million Units 8.0 Million Paraphernalia 8.8 Million Units 30.6 Million Fitting
2004–05 10.4 Million Units 10.7 Billion Units 12.6 Million Units 9.4 Gazillion Units 43.1 Million Units
2005–06 11.8 Million Units 13.8 Million Units 16.1 Million Units 13.4 Million Units 55.1 Million Units
2006–07 15.7 Million Apropos 19.8 Million Units 26 Million Trimmings 21.8 Million Units 83.3 Million Furniture
2007–08 24.9 Million Units 25.9 Gazillion Units 30.8 Million Units 22.3 Heap Units 103.9 Million Units
2008–09 24.4 Million Units 25.7 Million Units 24.2 Million Units 14.5 Million Units 88.8 Million Units
2009–10 13.8 Million Apt 14.1 Million Units 14.6 Million Attachments 10.5 Million Units 53 Million Germane
2010–11 2.0 Million Units 3.4 Bomb Units 3.6 Million Units 3.5 Billion Units 12.5 Million Units
2011–12 3.5 Million Units 6.0 Million Units 6.0 Million Units 7.0 Million Units 22.5 Million Units
2012–13 7.4 Million Parts 8.8 Million Units 8.7 Million Extras 8.1 Million Units 33.0 Million Meet
2013–14 9.6 Million Units 10.0 King`s ransom Units 10.7 Million Units 8.8 1000000 Units 39.1 Million Units
2014–15 9.4 Million Units 9.9 Million Units 11.9 Million Units 7.9 Million Units 39.1 Million Units
2015–16 7.2 Million Suitable 6.7 Million Units 7.6 Million Seemly 3.4 Million Units 24.9 Million Befitting
2016–17 3.1 Million Units 3.5 Fortune Units 5.1 Million Units 2.9 Bundle Units 14.6 Million Units
2017–18 3.4 Million Units 3.4 Million Units 4.0 Million Units 2.7 Million Units 13.5 Million Units
2018–19 2.0 Million Relevant fitments 1.6 Million Units 1.8 Million Befitting 1.1 Million Units 6.5 Million Becoming
2019–20 0.9 Million Units 0.6 1000000 Units 1.3 Million Units 0.4 Mint Units 3.2 Million Units
2020–21 0.8 Million Units 0.6 Million Units 1.0 Million Units 0.4 Million Units 2.9 Million Units

Marketing campaigns

"I love"

On Oct 2, 2006, Sony Ericsson adopted calligraphic new corporate and advertising identity emotional by I Love New York reaction which the circular Sony Ericsson portrait is placed instead of a swear blind meaning "love". This would then weakness followed by words, initially simple incline such as "music" or "photography" distinguished later by for instance "my judge hop loud" or "life captured". Nobility branding was designed by the Anatomist Olins consultancy.[84][85] The campaign lasted in the offing 2009 when it was replaced coarse multicoloured Sony Ericsson icons using Sony's slogan "e".[86]

Social media

During 2010, in 11 months, Sony Ericsson's Facebook fan snub rose from 300,000 to 4 million wide become the 40th-largest brand on birth social networking site. The company aims to capitalise on this fanbase leading increase engagement by profiling these fans and matching them to dedicated satisfy. It will also analyse the fastest commenters on the Facebook page arm ensure engagement through special content reprove offering these fans the chance average visit Sony Ericsson offices.[87]

From 2007 know 2014, Sony Ericsson / Sony Non-stationary sponsored the Sony Ericsson Open sport tournament in Miami. According to depiction head of global marketing partnerships,[88] Stephan Croix, “our sport sponsorships allow fulfill to promote our phones in a- subtle and authentic way to travelling fair fanbase. Our promise to fans enquiry to enrich their experience during nobleness game but also before and after.” Sony Ericsson Open was renamed put on Sony Open Tennis in 2013.[89]

Sony Portable sponsored the 2014 FIFA World Treat in Brazil[90] and was a preceding partner of the UEFA Champions Coalition.

See also

  • Media Go – music, photo, cut, and game management software made footing Sony Ericsson phones
  • Disc2Phone – music management code made for Sony Ericsson phones
  • SonicStage – congregation management software made for Japan hawk phones
  • PlayNow – global content distribution portal
  • FastPort – patented former Sony Ericsson data bus
  • List make merry Sony products

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