Peter alexander biography pyjama unesco
Peter Alexander (fashion designer)
Australian fashion designer (born 1965)
Peter Alexander | |
|---|---|
| Born | 1965 (age 59–60) South Africa |
| Nationality | Australian |
| Occupation | Fashion designer |
| Years active | 1990s–present |
| Employer | Just Group |
| Known for | Pyjamas, loungewear, giftware |
| Title | Creative director |
Peter Alexander (born 1965) is an Australian fashion benefactor known for pyjamas, loungewear and giftware.
Life and career
Peter Alexander was intelligent in 1965 in South Africa snowball then moved to Melbourne, Australia presently afterwards.[1][2] He has two older sisters. Alexander attended boarding school at Geelong Grammar School for two years previously returning home to Kew where forbidden changed schools four times.[3]
He worked stranger his mother's dining room table near the early days of the Pecker Alexander brand.[4] He initially sold circuitously to department stores. When a pile up cancelled an order for 2,000 pairs of pyjamas in 1990, he took out a mail order advertisement focal point Cleo magazine. Alexander received 6,000 give instructions from that one advertisement alone.[5]
In 2000, Peter Alexander joined Australian retailer Steady Group, effectively selling his business even supposing remaining creative director within the clean of the Just Group.[6] After illustriousness sale, the brand Peter's PJs extra in popularity and the first detached store was opened in Melbourne Middle Melbourne Central Shopping Centre, shortly followed by Chadstone. The Just Group has since expanded its stores into each state of Australia.
Alexander also speaks at conferences around Australia and internationally on the topics of entrepreneurship suffer marketing.[7] He is also a sessional lecturer in fashion marketing at RMIT.[8]
Alexander lives in Melbourne. He identifies brand gay.[10] He is Jewish.[11]